FLORAL MASTER CLASS

We share all the details of our Workshop in collaboration with Madrid Flower School, a school founded in Madrid, Spain, and an international leader in floral design excellence. The school’s approach blends modern techniques with sustainable practices, transforming floral design into a true artistic expression that awakens and enhances the creativity of each student.

On this occasion, we are joined by tutors Manuel Godoy Pareja, an editorial designer and now art director of Madrid Flower School, Ana Belén Rodríguez, who specializes in Garden Style and styling unique, impactful tables, and Irene Rodríguez de Soto, who has an unparalleled mastery of color, taking floral compositions to the next level. Don’t miss it!

Day 1. Demo Class

We begin our first day with an OPTIONAL conference, where the MFS tutors will teach you how to create a large-scale centerpiece without floral foam and share how they achieved this unique style, which has positioned them as one of the best academies in the industry. Additionally, they will demonstrate an editorial set and show you how to capture perfect photos for your social media. It’s going to be a morning full of learning—don’t miss it!

Where and when?

The conference will take place on September 2, from 9:00 a.m. to 2:00 p.m. at the Riazor Hotel located on Viaducto Miguel Alemán 297, La Cruz Coyuya, Iztacalco, 08310, Mexico City, CDMX.

INCLUDES:

Conference

Coffee break

Parking

Wi-Fi

Class certificate

Simultaneous translator

INVESTMENT:

$4,000 MXN

The conference is an affordable and optional event. Remember that you can attend the conference without being enrolled in the Masterclass.

For those who choose to enroll in the Masterclass on September 3 and 4 and wish to attend this activity, there is a $1,000 MXN discount on the conference price.

Days 2 and 3. Masterclass

Where and when?

The in-person course will take place on September 3 and 4, 2025, from 9:00 a.m. to approximately 7:00 p.m. (we may finish activities slightly earlier or later than this time), at the Proyecto Público PRIM facilities located at General Prim 32, Col. Juárez, Cuauhtémoc Delegation, 06600, Mexico City, CDMX.

COURSE OUTLINE:

01. Contemporary-style centerpiece without floral foam – Techniques to create a centerpiece, followed by a photoshoot to create an editorial still life for your photography.

02. Editorial bouquet (bouquet) with wiring technique – Mastering the art of creating editorial-style bouquets using the wiring technique.

03. Large-scale floral arrangements in a contemporary style – Sustainable techniques for creating large-scale floral designs.

04. Floral arches and installations with sustainable techniques – How to design and create floral arches and installations with eco-friendly methods.

05. Table and set design with an editorial and contemporary touch – Designing tables and sets that have a modern, editorial flair.

06. Final event setup (table styling) – Creating an unforgettable table setup for weddings and events.

 

INCLUDES:

Tool kit and materials

Apron

Goodie bag

Notebook and pen for notes

Premium flowers

Simultaneous translator

Bases

Coffee break

Three-course meal

Course photographs and video

Certificate from MFS

INVESTMENT:

PRE-SALE: $40,000 MXN (November 1, 2024, to July 30, 2025)

FINAL SALE: $43,000 MXN (July 1 to August 1, 2025)

CURRENCY PRICE: $2,667 USD PRE-SALE and $2,867 USD FINAL SALE.